Private Label Rights Explained

Most private label rights articles and other content comes with a license that specifically spells out the appropriate uses. A typical license looks something like this:

[YES] You may edit, reformat, and rewrite any and all content
[YES] You may claim authorship
[YES] You may sell it
[YES] You may give it away
[YES] You may include it as part of a membership site, either paid or free
[YES] You may use it as blog, website, or newsletter content
[YES] You may offer it as a bonus with a paid product
[NO] You may NOT sell private label rights
[NO] You may NOT sell Master Resale Rights

This license (courtesy of All Quality PLR) allows the user to put her name on the product as author. Some PLR licenses do not, so unless it specifically says you can, you should use words like "presented by" or "edited by" rather than "written by."

This license also allows you to sell or give away the completed product. That means if you're buying an eBook, you can put up a sales page and sell it for a fee, or you can use it as an incentive for an opt-in list. Again, some eBook sellers don't allow you to give away their products, as it can lessen the value for those who choose to sell it. Also, you are not selling the right to edit the material, you're selling it for personal use only.

You may also include the product in your membership site, in your newsletter, as content on your blog, or you can offer it as a bonus with another product. This is particularly helpful for affiliate marketers, who can then offer an added incentive for people to buy through their link.

What you cannot do with this content is sell PLR rights, meaning those you sell the product to cannot edit it and offer it for sale to others. Nor can you sell MRR rights, which would allow your customers to offer the product for sale again in an unaltered state.

Now that you understand what you can and cannot do with PLR, learn how to use PLR in your online marketing business by downloading the free guide, Profiting with PLR.