Understanding Private Label Rights Products and Their Uses

If you run a blog or a niche website, you've probably run up against the term "private label rights" a time or two. You may even have purchased some private label rights articles or blog posts to use, then left them languishing on your hard drive when you couldn't figure out exactly what to do with them – and what rights, if any, you had. You're not alone. Many online business owners and bloggers are confused about private label rights products.

Simply put, private label licensing allows you, the buyer, to claim authorship of the item. Along with that you get the right to change the content to serve your needs. Unlike free reprint articles, you can rewrite, reformat, and completely change PLR. And unlike ghostwritten content, PLR won't cost you an arm and a leg.

Each PLR package you buy comes with its own license, so be sure to read it to find out exactly what's considered acceptable use by the vendor. Typically, though, a PLR license allows you to put your name on the content as the author, rewrite it, change the format, give it away for free, sell it, include it in a membership site, use it in your autoresponder, post it to niche forums, use it on your blog, or just about anything else you can do with content. There are two things you generally cannot do with PLR, and those are sell it as PLR, or to sell it with MRR (master resell rights), although there are PLR licenses that allow both of these activities as well.

Using private label rights articles can make the process of content creation much quicker. It also provides you with fresh ideas when you're convinced there is nothing more to say about a subject. In addition, it can help you put together a valuable report or eBook to sell, even if you think you can't possibly write a whole book. Using PLR as a "jumping-off point" makes a daunting task much more do-able.

Some bloggers and Internet marketers consider private label rights products to be of little use, but those who understand how PLR works and how to use it effectively have found quality private label products to be of great value in their content marketing activities.

What about you? Have you ever used PLR on your blog or website? Why or why not?